Statistical Ongororo YeMagetsi Fodya Musika muna 2025

1, Yese mushandisi chiyero

Huwandu hwevashandisi vakuru muEuropean Union: Kubva pahuwandu hwevanhu vanosvika 448 miriyoni uye huwandu hwevakura hwekushandisa 3.7%, nhamba yese yevashandisi vefodya e-muEuropean Union muna 2025 ingangoita 16.58 miriyoni.
Musika wekupinda mwero: Nyika dzekuMadokero kweEurope ndidzo dzakasimba, uye musika wekuMabvazuva kweEurope uchiri munhanho yekutanga yekupinda, uchiratidza hutsika "hwepamusoro, kuderera kwekupinda".

2, Mushandisi chimiro maitiro

Kugoverwa kwezera: The 16-24 zera boka ndiro guru revashandisi boka, rine mwero wekushandisa unosvika 13%, wakakwira zvakanyanya kupfuura mamwe mazera; Boka rezera re25-34 ndiro simba rechipiri, nepo chikamu chevashandisi vane makore makumi matatu nemashanu zvichikwira chiri kuramba chichiwedzera, asi hachina kuumba chinzvimbo chikuru.
Gender ratio: Vashandisi vechirume vakakwirisa zvishoma pane vashandisi vechikadzi, asi gaka rinoramba richidzikira, nevashandisi vechikadzi vachikura nekukurumidza muchikamu chefodya yemagetsi inoraswa.
Mabviro ekutendeuka: Vanodarika 70% vevashandisi vakamboputa fodya, uye fodya yemagetsi inotorwa sematurusi ekutsiva chikakananda muEurope, isingasviki 10% yevasiri{2}}vasingasvuti vanoishandisa.

3, Chigadzirwa chekushandisa maitiro

Chikamu chemhando dzemidziyo:
Midzanga yemagetsi inoraswa: tonga pamusika nehuwandu hwekushandisa inopfuura 65%, ichiva sarudzo huru nekuda kwekureruka kwavo, yakaderera chikumbaridzo, uye akawanda flavour dhizaini.
Fodya dzemagetsi dzinochinjika: dzinoita 25%, dzinonyanya kushandiswa nevashandisi vechikuru vanotsvaga zvavanoda uye kushandisa-nguva refu.
Kudziisa zvigadzirwa zvisingatsvi: zvinoverengera 4.9%, nekukura kwakadzikama, zvakanyura munyika dzinovimba zvakanyanya nefodya yechinyakare seGermany neItaly.
Kushandisa frequency: Paavhareji, vashandisi vanoshandisa 4-6 kanomwe pasvondo uye vanoshandisa 1-2 zvishandiso zvinoraswa pamwedzi, nekamwe kushandiswa kwenguva ye5-10 maminetsi.

4, Kugoverwa kwemusika weDunhu

Musika mukuru wekuGermany wevanhu vangangosvika miriyoni 3.2, ine kukoshesa kwakaenzana pakuchinja kwebhomba uye zvisingabatike zvekudziya.

France inoona kukurumidza kukurumidza kwefodya yemagetsi inoraswa pakati pevanhu vangangoita mamirioni 2.8, ine mwero wekupinda pakati pevechidiki.

Vanhu vangangosvika miriyoni 2,1 muItaly vane tsika yakasimba yechinyakare yefodya, uye muitiro wokutsiva mudzanga wemagetsi uri pachena.

Spain ine mwero wepamusoro wekupinda kwezvinhu zvinoraswa pakati pevanhu vangangoita miriyoni 1.9, nekushandiswa kwakapararira munzvimbo dzemagariro.

Vanenge miriyoni 1.1 vanhu muNetherlands vane musika wakakura, wakasununguka mutemo, uye hupfumi hwemhando dzakasiyana.

5, Maitiro evatengi uye mamiriro ekushandisa

Mamiriro ekushandiswa: Nguva dzekushamwaridzana (42%), nguva dzekuzorora (28%), uye kumwe kuputa fodya (25%) ndiwo matatu makuru ekushandisa.
Kutenga zviteshi: E-commerce (58%) yepamhepo nezvitoro zvekushandisa (32%) ndiwo maviri makuru, uye chikamu che-zvitoro zvefodya chiri kuramba chichidzikira.
Brand yekuda: Zvigadzirwa zveChinese zvakaita seELFBAR, VOOPOO, OXVA zvinotonga pamusika unoraswa, nepo Vuse neIQOS vachichengetedza zvakanakira muminda yekutsiva zvombo uye isingabatike kupisa.